Secret Ingredients

Around the corner from my apartment is a restaurant that does a pretty consistent business. It is a small place, and very clearly locally run. It is so local that it has no discernible name, it is just recognizable. I have never eaten in this place, because I usually eat in another local place just up the street when I am looking for basic, 'real' Italian food, but perhaps I should rethink this decision. Recently, I have noticed more and more people eating at this restaurant, and have wondered what is behind the upswing in business. Last night, however, as I was walking past this place (on my way home from my local), I caught sight of a sign that is advertising the secret ingredients that seem to be drawing a crowd of regulars:


Now, I have no idea how to put 'Italian Love' into a pizza, and definitely no idea what 'amazing' is, but clearly, this is a winning combination.